Alfama Beer Company
Integral Development

Cerveses Alfama Corporate Image Comprehensive development project

Brand development for Cerveses Alfama company, both the corporate image, the logo applications, the packaging, the website and the online and offline advertising.

The Corporate Design for this project included: the corporate stationery, the packaging and the distribution boxes, glasses and last but not least the labels for the company’s entire range of beers.

Just like all the websites that we develop in G2, we have designed a very intuitive and attractive web page that allows for a great user experience. Furthermore, it has been set up so as to have the best natural positioning in Goggle (SEO). It has also been created to be adaptable to all mobile devices (responsive design).

G2 Disseny knows that new technologies  are the leaders of marketing today. Social media networks and online marketing have a privileged place in the world of sales. Indeed, if a company is not  up to date with these technological developments, they might as well not exist.

It´s a well know fact that having a web page, nowadays, is a necessity for any company or organisation.
Whether you are a small or large company, whether your market is global or local: having a website will allow you to easily promote your products to a large audience.

Beer produced in a responsible way, with healthy ingredients, unfiltered, unpasteurized and without added CO2. Selected malts, fresh hops, yeasts of the best quality, the best production techniques with high quality standards and their manufacture in own equipment, developed in collaboration with manufacturers in the sector, make Alfama a unique beer.

Cerveses Alfama produces 6 types of beer, offering the consumer its own interpretation of the basic types of Ales, from the softest English Golden Ale to the most hoppy Indian Pale Ale, passing of course through the indispensable American Pale Ale, the Irish Red Ale, Scottish Brown Ale and, like, not Irish Dry Stout. All of them reinterpreted by their brewmaster to give them a unique character.

In a second phase, a new line of labels has been developed for specialty beers that go beyond the basic styles and seek to broaden the company’s target audience with more specialized products within the craft beer sector.